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Evisu or Evisu Genes is a Japanese designer clothing company that specializes in producing denim wear through traditional, labor-intensive methods.
The brand was founded in 1991 in Osaka, Japan, by Hidehiko Yamane.
The initial production line allowed about 14 pairs of jeans a day to be produced, with each of them having a seagull (kamome) hand painted on them by Yamane himself. Ebisu is the name of the Japanese folk god of money who is usually portrayed with a fishing rod. His name was selected for the new venture as money and fishing are two of Yamane's five favorite things.
In the early 1990s Yamane introduced a tailoring line, followed by fishing and golf lines. In 1999, he introduced a ladies fashion line called Evisu Donna to complete the development of Evisu as a full-fashion range going far beyond a jeans brand. Evisu now has 65 shops in Japan.