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Diadora is the only Italian athletic footwear and apparel manufacturer to still make some of its products in Italy, a tradition that began in 1948 when the company's founder, Marcello Danieli, first began working in the trade as a young boy.
Danieli, helped by his wife, managed to successfully launch his first product,mountain climbing boots. During the 1950s, a reputation for excellence and quality helped the company grow and become a familiar name throughout the Italian market.
During the economic boom of the 1960s, people began to enjoy prosperity and increased recreation. Skiing became popular and Danieli once again met the needs of the market by manufacturing ski boots and the first apres-ski boots.