In 1987, Jean Touitou created a clothing line which would later become the A.P.C. brand. The clothes from this first menswear collection wear labels that only mention “HIVER 1987” This menswear collection started attracting female customers as well. The following year, the collection became unisex.
It was only in 1989 that the labels referring to the seasons are replaced with A.P.C labels, confirming the creation of the brand, located in the 6th arrondissement of Paris.